San Diego Regional Vision Project

Sterling Insights is pleased to present this exciting new site to support sustained success in the greater San Diego region! www.SDRegionalVision.com is a compilation of all the visions, plans, and scenarios we can find about the future of the greater San Diego - Tijuana region. Crafted by local organizations, from 1900 to the present, each vision is a product of its era. Collectively they describe the economic, social, and environmental future their authors envisioned for the region. What’s your dream for the region?

Tell me more This site is making available for the first time, and in one place, the diverse visions and goals of groups from all over the region including governments, non-profits, and commercial organizations. We are cataloguing the dreams and goals of as many regional stakeholders as possible. These are the ideas that have made San Diego what is today, and give us some insight into what it could become in the next 100 years.

What is included and who is represented? This site includes everything from land use and the environment to economic growth and social programs. You will find visions focused at the level of neighborhoods as well as at the level of the entire trans-border region. You will also find concise overviews from different San Diego area writers, architects, and historians, that give the thumbnail sketch of what area planners and visionaries have been dreaming about for the last 100 years.

Why is this important? This dynamic and beautiful region in the southwest corner of the United States evolved and grew dramatically during the 20th century. As the 21st century gets underway, the San Diego region is being faced with many challenges and presented with tremendous opportunities. Finding common ground and aligning around shared visions will enable the regions residents, business owners, and governments to manage the challenges and maximize the opportunities to the benefit of everyone.

How do I use this site? Explore the site to discover what 100 years of dreaming looks like and how it has shaped the region so far. Comment on the visions you find that get your juices flowing by using tools on this site. Refer us to important research that suggests trends that any future vision must account for. Develop future scenarios of the region to help update our assumptions. If your community group, company, or local government has a vision you would like to see included, please contact us directly. What’s your vision for the San Diego region?